We know that mainstream music is obviously more appealing on an emotive level to your customers and instantly grabs attention, but at what cost? Surely you can get away with a little 30 second clip from Taylor Swift attached to your brand, right? Wrong! We have done a little research and we feel its time to break it down and help you navigate the laws of music copyright for yourself.
So can you use Katy Perry's Roar to launch your new workout video on Facebook? Unfortunately The answer is “NO”. Any song that you don't own the rights to you can't use unless you gain permission from the rights holder (who owns the copyright), this is called licensing. Even if the clip is short, it doesn't matter!
Did you know? Video marketing is projected to claim for that 80% of web traffic by 2019. Also, adding a video to marketing emails can boost click through rates by 200-300%. 64% of customers are more likely to buy a product online after watching a video about it. We just need to ensure we cover ourselves with royalty free music.
If you're launching a new line of bikinis, shoes, health food supplements or promoting an online program the likelihood is that you and want to use video content on your website or social media pages. Video content is huge and we urge you to use it, just use it wisely. Copyright laws are serious stuff and the rules apply to all. Random auditing is all it takes to get your website, Vimeo account or social media pages taken down for good. If you invest in a social strategy and a following then the risk of losing that marketing platform is not worth it.
So can you just buy the rights? Even if you're happy to invest in the rights on the basis that its going to be an attention grabber, its going to cost you a lot of money which eats into profits massively. A main-stream song written or performed by anyone but you will cost upwards of $15,000 for just a single use.
Social media, in particular, Facebook and Youtube have started to crack down on the illegal use of music. You may have noticed, a substantial amount of videos have been coming down and videographers disappearing from social media.
The penalties for Australian copyright infringement range from injunctions, damages and costs through to fines of up to $60,000 for individuals and up to $300,000 for businesses. It can also carry 5 years imprisonment per offence. YIKES!
The law is the law, people!
Comment and/or share your experiences with Copyright violations below. We'd love to hear from you.